Establishing the Value Ladder

Want to bring your business to a higher level? A lot of marketers have been wondering about making their product from a smaller scale to a bigger scale. Did you know that you can earn bigger from offering a product packaged in different ways? That is making your product to a higher scale but actually delivering the same content. This is what we call the value ladder. You can make your business big time by establishing the value ladder.


Providing value to your customers will make you more money than just focusing on making the money. You must create a system where value increases as people become long-term customers. You should know that people will pay different prices for the same content packaged in different ways. That is because people are different, one may be contented in reading a book, but others would like to know the content of the book through listening it on a CD. So if you focus on making a value ladder, it will gain you more profits.


This is how you should work on your value ladder:

• The bottom step of the ladder is text—an e-book or a hard copy book. People will pay the least amount of money for a book, and it will probably cost you much time and effort to write it.

• The next step is audio. Same content, but people will pay a little more because it’s easier to listen than to read books especially if you barely have time to read. In other words you jump up from a book to CD courses.
  

• The next step on the value ladder is video. Here people can watch the presentation, see the power point slides, and watch you give examples on DVD. And, yes, they’re willing to pay more for that.
  

• Next is seminars. This is a live setting where people can ask questions, and you can explain things better in response. People would like to learn more. You provide more value, and you can charge more for it.
  

• The next step is live training, like one-on-one coaching. People have one-on-one access to a coach, which means again higher value.
  

• Then you can become a business partner with others. You want to make sure your partners succeed because when they make money, you make money.
  

• The final step is ownership. You can do franchising—provide the opportunity for people to own parts of your company. Obviously the price increases as the value you provide increases.

So if you want to be more successful, try using this value ladder.